Your Facebook and other social media accounts must be created with your career in mind. Be sure they are something that you really want a prospective employer to view. Your photographs should be of you only, no dogs, friends or family.
Also, it is unnecessary to fill out sections about favorite books, music, movies, and the like unless it is relevant to your field or where you're trying to go. In places where you write little blurbs about yourself, make sure you write things that pertain to your field or your goals in the field. Don't make people guess what your objectives are.
Twitter accounts won't let you say much so keep it simple, shallow and less personal. Follow the folks on Twitter that are concerned with your skills, field or professional interests. Writers should follow fellow writers, publishers and journalists. Chef's could follow other chefs, food blogs, restaurants and caterers. You want people to know that you are passionate about what you do or want to do. Your tweeting should be intriguing to others in your field. You want to give the tweeters you follow a good reason to follow you.
Of utmost importance is the cohesion of all your sites. When people visit your website or view your Twitter and Facebook accounts, they must be assured beyond any doubt that they are seeing one person and that person is you. If they become confused as to whose site it is they are or who they are following, they will lose interest and go away. Know who you are and use social media so others know you too. A Google search can turn up some wonderful things. Make sure that what is floating around the internet about you is one of them. Your brand must say exactly what you want it to and mark you as a professional.
